About Us

KHUSHI (Co-founder)

With 3 years of experience in marketing, Khushi has led campaigns that reached over 4 million impressions and generated 300+ qualified leads across 15 countries, all with a budget of just $10,000. She’s built GTM strategies, crafted case studies, and published performance reports that helped brands scale efficiently. She’s worked across content, paid media, and product marketing, giving her a deep understanding of what it really takes to build marketing from the ground up. At NUKE 58, Khushi combines data-driven strategy with storytelling to help startups grow with precision and creativity.

NIYATI (Co-founder)

A Warwick Business School graduate in MSc Marketing and Strategy, Niyati blends academic insight with hands-on experience in brand building, storytelling and growth strategy. Niyati has helped drive growth and led content strategy, increasing brand awareness by 962.9%, driving impressions, and achieving 100% client satisfaction. Having lived in the UK for years and travelling extensively across 2 continents, Niyati brings a global outlook shaped by her international experiences and strong cross-cultural awareness to her work. She’s passionate about helping diverse startups find their brand voice, position their products with clarity, and scale through smart marketing systems. At NUKE 58, Niyati leads the communication of cutting-edge ideas, driving impactful storytelling and digital transformation across platforms, bringing clarity, creativity and conversations that matter.

MISSION

Empowering startups to scale smarter with AI-driven marketing systems.

PURPOSE STATEMENT

We're on a mission to partner with startups to grow with their business, automating the complex, amplifying what works, and unlocking new levels of efficiency. Aiming for scalable growth, enabling advanced sustainable innovation, ethical AI-powered solutions, and developing strategies that assist startups to grow responsibly, shaping a smarter, more resilient future.